Sierd Zijlstra

Co-founder

About me

At HappyBed, I’m responsible for marketing and strategic growth. Together with Willem and our team, I work every day to build a brand we’re proud of. My passion is blending creative marketing with data driven decisions. I get the most energy from continuously improving the customer journey, so everyone who finds us gets the sleep comfort they deserve.

How it all began

The HappyBed journey began with a simple but crucial insight: sleep should feel luxurious, and be practical and hygienic too. We started by creating high quality, fully washable duvets. The goal was clear: elevate your sleep with easy care and a fresh bed. What began with this single product has since grown into a complete range for the ultimate night’s sleep.

Since then, we've been shaping the future of better sleep every day from Eersel, with innovation and customer focus leading the way.

For us, building a business isn’t a sprint, but a marathon where every step counts. We’re not just building a brand, but an experience that helps people wake up refreshed every day.

Sierd Zijlstra

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Free shipping

For orders over €100.

30 nights trial sleeping

Not happy? Money back.

Flexible delivery

Home or pickup point.