A revolutionary collaboration set to change the Dutch sleep market. HappyBed, the beloved coverless duvet, is now exclusively available in 100 BeterBed stores in the Netherlands and Belgium. For the first time, you can not only order the HappyBed duvet without a cover online but also experience it in person at a BeterBed store near you. This means you can feel the unique softness, assess the quality of the coverless design, and receive personal advice from BeterBed's sleep experts. 

The power of two Dutch sleep experts

HappyBed: Innovation in every fiber
HappyBed has proven that a duvet without a cover is not only possible but also represents the future of comfortable sleep. With their unique approach, they have created a product that:

• Intelligent temperature regulation: The HappyBed duvet automatically adjusts to your body temperature.
• Hypoallergenic comfort: Naturally resistant to dust mites and bacteria.
• Fully washable: The entire duvet can go in the machine for optimal hygiene.
• Always perfectly laid: No shifting covers, no daily hassle.

BeterBed: 30 years of experience in perfect sleep

For three decades, BeterBed has been known as the expert in sleep comfort. With 100 stores across the Netherlands and Belgium, they have helped thousands find their ideal sleep solution. Their expertise in:

• Personal sleep advice based on individual needs.
• Extensive product knowledge of all sleep-related products.
• Quality guarantee and reliable service.
• Physical experience before you buy.

The advantage of physical experience

Although HappyBed has excellent online reviews (4.3 out of 5 stars on Trustpilot), we know some consumers like to feel a product before buying. This collaboration makes that possible:

• Feel the softness of HappyBed: Experience for yourself why HappyBed feels silky soft yet breathable and firm.
• See the quality up close: See how the quilted design keeps the filling perfectly distributed.
• Compare with other options: Place HappyBed next to traditional duvets and immediately feel the difference.
• Get advice: BeterBed's staff can help you choose the right size and configuration for your specific situation.

The benefits of exclusive availability

By making HappyBed exclusively available at BeterBed, a win-win situation arises for all parties:

• Trusted environment: You buy from a familiar, reliable retailer with proven customer service.
• Complete sleep solution: BeterBed can integrate HappyBed into a full bedroom makeover.
• Physical experience: Feel and try the product before you buy.
• Expert guidance: Personal advice from trained sleep experts.
• Warranty and service: The reliability of BeterBed combined with HappyBed quality.

What to expect in the BeterBed store

HappyBed in-store display

Every BeterBed store gets a special HappyBed display where you can:

• You can view different sizes: From single to kingsize.
• You can feel the material: Experience the softness and quality of Happybed.
• You can compare different colors. 

Personal sleep advice

BeterBed’s sleep experts are trained in the unique features of HappyBed and can help you determine if it’s the right duvet for your sleep style:

• Temperature preference: Do you sleep warm or cold?
• Allergy sensitivities: Benefit from Happybed's hypoallergenic properties.
• Bed size and setup: Which size fits perfectly in your bedroom
• Care convenience: How the coverless design simplifies your routine.

Online and offline: The best of both worlds

This partnership doesn’t mean you have to choose between online convenience and offline experience. You get both:

Online benefits

• 24/7 availability at Happybed
• Complete product information and specifications.
• Customer reviews from other HappyBed users.
• Home delivery throughout the Netherlands and Belgium.

Offline benefits

• Physical experience in 100 stores in the Netherlands and Belgium ë.
• Personal advice from sleep experts.
• Immediate availability: Take your purchase with you right away.
• Local service and support.

Here's how to find your nearest BeterBed

With 100 stores across the Netherlands and Belgium, there’s always a BeterBed nearby:

• Large cities: Multiple locations in Amsterdam, Rotterdam, The Hague, Utrecht.
• Medium-sized cities: Present in all provincial centers.
• Smaller towns: Well represented even outside the Randstad.

Use the store locator to find your nearest location, including opening hours and contact details.

The future of sleep comfort

This collaboration marks an important moment in the Dutch sleep market. It combines the best elements of online innovation with traditional retail expertise. For consumers, this means:

• More confidence in your purchase through physical experience.
• Better service from trained sleep experts.
• Wider accessibility through 100 physical locations.
• More complete sleep solutions through BeterBed's expertise.

Your perfect night's sleep is waiting for you

Whether you're an early adopter who always wants to try the latest or someone who prefers to feel and experience before buying, this collaboration offers the perfect solution.

HappyBed's revolutionary coverless duvet is now more accessible than ever. Visit your nearest BeterBed store, feel the softness of bamboo for yourself, and discover why our customers have already fallen in love with their HappyBed.

Start sleeping better today

🏪 Find your nearest BeterBed store and experience HappyBed firsthand.
💻 Order directly online via Happybed.com for home delivery.
📞 Call for advice: BeterBed's experts are ready to answer all your questions.

Your perfect night's sleep is now even closer. Take the step today towards the sleep comfort of the future. Visit BeterBed and sleep tonight under your new HappyBed duvet!